The Gulf region continues to display one of the most predictable automotive patterns in the world: large SUVs and pickups dominate, Toyota remains the unchallenged leader, and buyers place high value on durability, resale value, and capability in desert conditions. Early 2025 tracking of GCC best-selling cars shows this trajectory strengthening rather than shifting.
Across Saudi Arabia, the UAE, Kuwait, Qatar, Oman, and Bahrain, the Toyota Land Cruiser, Nissan Patrol, Toyota Hilux, and Toyota Yaris remain model leaders depending on the market segment. This vehicle mix, heavily skewed toward high-value SUVs and hard-use pickups, translates directly into strong demand for paint protection film (PPF), ceramic coatings, window films, interior protection, and professional installer training.
Below is the updated GCC-wide breakdown for 2025, with each country’s most-sold model based on ongoing 2025 market estimates and consistent 2024 lead-ins.
Saudi Arabia’s best-selling cars: Toyota Yaris
Compact sedans remain king, but SUVs maintain a high share
Saudi Arabia shows one of the most balanced mixes in the region.
Despite the popularity of SUVs like the Land Cruiser, the Toyota Yaris continues to rank at the top of the 2025 charts, supported by massive demand in Riyadh, Jeddah, and Dammam (Best Selling Cars Blog).
Implications for car care:
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- High-volume express services: Fast, affordable offerings win the Yaris market, such as express ceramic sprays, quick interior protection, and monthly maintenance packages.
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- Upselling selective premium services: A segment of sedan owners still invests in partial PPF and long-term coatings, especially fleet users.
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- Fleet-specific solutions: Ride-hailing and rental operators value durability, UV protection, and stain-proof interiors.
United Arab Emirates’ best-selling cars: Nissan Patrol
Luxury & off-road SUVs dominate 2025 rankings
The Nissan Patrol continues to lead in 2025, a reflection of the UAE’s preference for premium, desert-capable vehicles (Best Selling Cars Blog).
Implications for car care:
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- Premium protection packages are essential: Full-body PPF, multi-layer ceramic coatings, and heat-rejecting window films.
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- High purchasing power = upsell opportunities: Buyers accept premium pricing when paired with warranties and installer certifications.
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- Desert-driving packages: Windshield protection films and sand-resistant PPF increase customer value.
Kuwait’s best-selling cars: Toyota Land Cruiser
A market built around large SUVs
The Land Cruiser continues to dominate Kuwait in 2025 (Best Selling Cars Blog).
Implications for car care:
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- Premium long-life systems sell well: Full-car PPF, 7–10 year ceramic coatings, and interior leather protection.
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- High-end clientele = high-margin services: Deluxe bundles (PPF + ceramic + tint + interior protection).
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- Pre-cut PPF patterns recommended: Speeds up installations for high-volume workshops.
Qatar’s best-selling cars: Toyota Land Cruiser & rising Chinese brands (Jetour, Changan)
Premium SUVs still lead, but Chinese models are reshaping the lower segment
In 2025, Qatar continues to see the Toyota Land Cruiser on top, but Jetour, Changan, and MG are gaining market share (Best Selling Cars Blog).
Implications for car care:
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- Two-tier pricing is now mandatory: Premium full protection for Land Cruiser, value-oriented packages for Chinese-brand buyers.
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- New-brand loyalty opportunities: Budget buyers still want accessories and protection, ideal for upselling bundles.
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- Corporate & expat fleets: Protection reduces downtime and maintenance costs.
Oman’s best-selling cars: Toyota Land Cruiser & Toyota Hilux
Rugged reliability defines Oman’s market
Oman’s top sellers in 2025 remain Land Cruiser and Hilux (Best Selling Cars Blog).
Implications for car care:
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- Durability-focused PPF for Hilux: Thick TPU-based films resist stone chips and rough usage.
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- High-end packages for Land Cruiser owners: Ceramic + PPF combos remain the most popular.
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- Sand & UV protection is a must: Window films with high UV/IR rejection help reduce cabin temperatures.
Bahrain’s best-selling cars: Toyota Land Cruiser
Consistent demand for full-size SUVs
The Land Cruiser continues to lead Bahrain in early 2025 datasets (Best Selling Cars Blog).
Implications for car care:
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- Standardized SUV care packages: Fixed-price premium bundles simplify service.
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- Warranty-backed installations are crucial: Certification and trust are top priorities.
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- Demand for heat-rejecting window film is high: IR-rejecting tint ensures comfort in humid summers.
Regional Conclusions for the 2025 Car Care Market
- Product mix must follow the vehicle mix. SUV-oriented stock is essential
Prioritize thick TPU PPF, multi-layer ceramic coatings, premium window films, and interior protection (Grand View Research, PPF MEA Market). - Three-tier pricing models win the GCC market
Basic → Mid → Premium services maximize conversion. - Window films remain climate-driven necessities
High UV and heat drive strong year-round demand (Ken Research, Tinting Market). - Fleets and dealers are stable, strategic channels
Fleet contracts and dealer partnerships ensure consistent volume. - Training, certification, and warranties differentiate installers
Certified installers reduce errors and increase customer trust (Ken Research, MEA Car Care Market).
Al-Rabiya’s Expert Opinion on GCC Car Care Trends
As one of the leading car-care suppliers and distributors in the GCC, Al-Rabiya closely monitors market behavior, installer needs, and product performance across different climates. Based on our experience working with detailing centers, PPF installers, and accessories retailers, here is our professional assessment of what the above data means:
1. Large SUVs will continue to dominate car-care sales
Models like Land Cruiser and Patrol are not just popular; they are repeat customers. These vehicles require:
- full-body PPF
- durable, long-lasting ceramics
- heat-rejection tint films
- leather and interior protection
This segment will remain the most profitable for detailing centers.
2. Mid-tier Chinese SUVs will grow the “affordable protection” segment
As Jetour, Changan, MG, Exeed, Omoda, and Geely become more popular, installers will see increasing demand for:
- budget-friendly PPF
- single-layer ceramic coatings
- express polishing packages
Installers who offer flexible package pricing will win this segment.
3. Professional training is becoming non-negotiable
Across the GCC, customers are more knowledgeable and expect:
- proper edging
- proper wrap techniques
- certified installation
- warranty support
Al-Rabiya sees a clear trend: trained installers close more sales and suffer fewer warranty claims.
4. The GCC environment requires stronger products
Sand, UV, humidity, and coastal conditions mean that:
- TPU PPF with anti-yellowing performance
- ceramics with strong UV resistance
- hydrophobic coatings
- high-IR window films
Product quality matters more in this region than in many others globally.
5. The market is moving toward complete protection bundles
Customers increasingly request:
- PPF + ceramic combination
- glass protection
- interior antibacterial coating
- tinting + PPF packages
Bundling increases revenue while giving customers better value.
Partner opportunities for car care professionals
Car care professionals looking to enhance their services can partner with Al-Rabiya to access a wide range of premium detailing, paint protection, and auto care products from leading brands at exclusive rates tailored for the Middle East.
In addition to high-quality products, partners benefit from Al-Rabiya’s car care insights, news, and resources, keeping them ahead of industry trends and strengthening their professional expertise. Partners and customers can also download Al-Rabiya’s car care products catalog at any time to explore the full product range and plan their orders effectively.
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